Privacy Policy

1. Introduction

Welcome to Astraze ("Company," "we," "us," or "our"). We operate the website astraze.comand related services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and complete our astrology quiz or purchase our digital products.

By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Service.

2. Information We Collect

2.1 Information You Provide Directly

When you complete our quiz or purchase a product, we may collect:

• Identity data: First name, gender
• Birth data: Date of birth, time of birth, place of birth
• Contact data: Email address, phone number (optional)
• Profile data: Relationship status, areas of life focus, specific questions, past experiences
• Payment data: Processed securely by Stripe; we do not store card numbers or full payment details
• Marketing preferences: Consent flags for email marketing and third-party sharing

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and approximate geolocation
• Browser type, operating system, device type
• Pages visited, time spent, referral URLs
• Click behavior and interaction data
• Cookies and similar tracking technologies (see Section 7)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To generate and send your personalized astrology reading, birth chart report, and any paid digital products you purchase
• Email communications: To send your free reading, follow-up email sequences, personalized horoscopes, and promotional offers related to our products, provided you have consented
• Personalization: To tailor readings and content specifically to your birth chart, zodiac sign, and personal profile
• Payments: To process transactions through our payment processor (Stripe) and maintain order records
• Lead sharing (with consent): If you opt in, to share your contact and profile data with vetted third-party partners in the spiritual wellness, astrology, and personal development space who may contact you with relevant offers
• Analytics: To understand how users interact with our Service and improve our quiz, content, and conversion flows
• Legal compliance: To comply with applicable laws, regulations, and legal processes
• Fraud prevention: To detect and prevent fraudulent transactions and abuse of our Service

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following legal bases:

• Consent: For email marketing, daily horoscopes, and third-party data sharing — where you have given explicit opt-in consent
• Contract performance: To deliver digital products and services you have purchased
• Legitimate interests: For fraud prevention, service analytics, and improving our offerings
• Legal obligation: Where required by applicable law

5. Data Sharing and Disclosure

5.1 Third-Party Lead Buyers (Opt-In Only)

If you check the box indicating you agree to share your data with selected partners, we may transmit your name, email, phone number, zodiac sign, and general profile data to third-party companies operating in the spiritual wellness, astrology, psychic, and personal development industries. These partners may contact you independently with their own offers. You can opt out at any time by contacting us at [email protected].

5.2 Service Providers

We share data with trusted service providers who assist us in operating our Service, including:

• Stripe Inc. — Payment processing
• Google (Gmail) — Email delivery infrastructure
• Cloud hosting providers — Server infrastructure and data storage

All service providers are contractually obligated to protect your data and use it only for the specified purposes.

5.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of all or substantially all of our assets, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy:

• Active account and email subscriber data: retained while you remain subscribed
• Purchase records: retained for 7 years for accounting and legal purposes
• Lead data shared with third parties: governed by the respective partner's retention policy
• After unsubscribing: email marketing data suppressed within 10 business days; purchase data retained per legal requirements

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain session state across quiz steps
• Remember your preferences
• Analyze traffic via analytics tools
• Enable advertising pixels (e.g., Meta Pixel, Google Ads) for retargeting campaigns

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our Service. Where required by law, we will obtain your consent before setting non-essential cookies.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data ("right to be forgotten"), subject to legal obligations
• Restriction: Request that we restrict processing of your data in certain circumstances
• Portability: Request transfer of your data to another service provider in a machine-readable format
• Objection: Object to processing based on legitimate interests or for direct marketing purposes
• Withdraw consent: Withdraw previously given consent at any time without affecting the lawfulness of prior processing
• Opt-out of sale (CCPA): California residents may opt out of the "sale" or "sharing" of personal information as defined under the CCPA

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days (or within the timeframe required by applicable law).

9. Email Unsubscribe

Every marketing email we send includes an unsubscribe link at the bottom. You may also unsubscribe by emailing [email protected]with the subject line "Unsubscribe." We will process your request within 10 business days. Note: transactional emails related to purchases cannot be opted out of as they are necessary to fulfill your order.

10. Data Security

We implement industry-standard security measures to protect your personal data, including:

• TLS/HTTPS encryption for all data in transit
• Encrypted database storage
• Access controls limiting data access to authorized personnel only
• Regular security reviews of our infrastructure

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

11. Children's Privacy

Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal data, please contact us and we will delete such information promptly.

12. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States, where data protection laws may differ from your jurisdiction. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions to ensure your data receives adequate protection.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by updating the "Last Updated" date at the top of this page and, where appropriate, by sending an email notification to active subscribers. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

If you are located in the EEA or UK and are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.